Continuing to leverage Crate and Barrel’s partnership with Reese Witherspoon, the team and I launched a series of six 3-second “unboxing” videos to be used across various social channels. Using a little bit of magic and Crate and Barrel’s iconic black and white box, we demonstrated how a few extra touches can totally transform a space.

Most importantly, we figured out how to incorporate the Sad Kiwi into the set design.


In addition to our social videos, we created a Communication Arts award-winning print series that also expanded into social posts.
These sleek and stylized shots helped support the surreal magic that any Crate and Barrel box can transform your space and help you Welcome Life In.

Role:  Art Director, Designer     |     Agency:  Preacher