Vital Farms is an ethical, pasture-raised egg company had an important message to spread. “Cage-Free” is a big lie. Chickens living in cage-free conditions are not treated any better than caged chickens and the bullsh*t needs to stop. My first big role at Preacher was to set the look and tone of Vital Farms. I helped spread the message by creating designs that support the pasture-raised, bullsh*t free agenda.
Role: Designer | Agency: Preacher