As the country’s original storage and organization retailer, The Container Store wanted to show it’s not always necessary to get rid of everything. Sometimes you just need to create more space where more space seems impossible. Using the grandeur of the cosmos to tackle the problems of the everyday, The Container Store cements itself as the institution “Where Space Comes From”.

“Open Space” is my partner and I’s first television spot. Watching it develop from script to production to television was a joy. In addition to our watching our baby come to life, we created support materials to drum up hype for the campaign including billboards, print ads, and even some nifty pins for The Container Store employees.


Role:  Art Director, Designer     |     Agency:  Preacher